Racker Mercantile

Est. 1901

200 West Main Street Lehi, UT

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The corner of Second West and Main Street has been a place of commerce for nearly all of Lehi’s history. English brothers Thomas and William W. Taylor established a mercantile firm there in 1858 to facilitate trade with the new U.S. military base Camp Floyd in the nearby Cedar Valley. Although the camp was abandoned with the onset of the Civil War, this was an early example of trade between the citizens of Lehi and the rest of the United States.

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A Landmark of Commerce and Community

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Prophet Brigham Young urged his members to only trade with other Saints. Inspired by this, and a successful co-op he saw while on his mission in England, Israel Evans convinced his father and other businessmen to found the Lehi Union Exchange in 1868, one of the first in Utah. Using the Union Exchange as an example, Young founded the Churchwide Zion’s Cooperative Mercantile Institution (ZCMI), of which the Lehi Union Exchange would become a subsidiary. This move was made to discourage members from relying on non-member markets. Co-operatives were also intended to be owned by the community, meaning anyone could buy stock in the company and receive dividends. This kept wealth within the community. The Union Exchange was so successful that it put nearly all other merchandisers in town out of business, including the T. & W. Taylor firm, whose business they bought and moved into in 1869.

It was not long until other business owners, led by Thomas R. Culter and the Taylors, and with prior knowledge of where the coming railroad would end, created a new mercantile institution called the People’s Co-op in 1872. They opened for business at their location on Second East and State near the railroads. The People’s Co-op eventually bought out the Lehi Union Exchange in 1880. The building at Second West was referred to as “the branch” store. The Church-owned Utah Sugar Company opened its first factory in Lehi in 1890, infusing the entire town with cash. In 1893, Danish immigrant William E. Racker became the institution's superintendent when Thomas R. Cutler stepped down to manage the Sugar Factory. In 1901, the western half of the original building was demolished and rebuilt. Racker managed the two stores until 1903, when he was called on a mission to Denmark. He returned a year later and purchased the Branch store, renaming it the Racker Mercantile Company.

When Utah achieved statehood in 1896, businessmen like Racker abandoned the co-op model to create private enterprises. Racker oversaw success and change. In 1912, the eastern section of the building was demolished and rebuilt, and it was operated as a grocery store. Racker oversaw the company until his retirement in 1922. He left the company to his sons, J.E. and Leonard. They split the store between themselves, though both stores went out of business in 1925, almost certainly due to the Sugar Factory’s closure in 1925. The complex changed ownership over the years, hosting many different types of businesses, reflecting the changing economics and needs of the community. The western part of the building became the LaFeria Reception Center in 1971. There was a fire in 1972 that made local newspapers and was remembered by local townspeople. The entire building was converted to the Colonial House Reception Center when it was bought by Gary Nelson in 1978. Nelson was the longest occupant of the building, owning the property until 2013, when it was sold to Parker Brown Real Estate, which renovated the building into offices.

The Racker Mercantile building still stands today and is one of the most historic buildings on Main Street.

Racker Mercantile Through the Years

The Age of Advertising

Advertisements and commercial art are full of information beyond telling us about any given item. They tell us about marketing trends, the cost of living, which national events or issues mattered at the local level, and we can learn a lot about race and gender stereotypes. For example, with the 1910 advertisement on the right explaining the new ladies’ fashion and pattern books for sale at Racker Mercantile, we get a peek into what was expected of women and how their clothing was used to express “advancement” and sophistication. This advertisement is for sewing patterns and through the image we can explore how women, regardless of economic status, kept up with national trends. The description given in the “announcement” also allows researchers to learn what national fashion trends were at any given time.

Advertisement for “progressive” and “advanced” styles available at the store, 1910. Lehi Historical  Society.
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These patterns are as superior to all others as electric light is to candle light. They present the most advanced styles, are designed by people who have made this art a life study and who keep in constant touch with the leading fashion centers. They are perfect fitting - each size being drafted - are economical of material [...]the home dressmaker can retain the style of the designs as has never before been possible with any paper pattern.
— Racker Mercantile Ad, 1910

These advertisements also come right around the turn of the 20th-century when we see a big shift in how ads were created. Rather than just text-based listings in local newspapers or magazines, like the one for Racker shown above on the far right-hand side, the rise of nation-wide companies like Kellogg or Heinz led to companies trademarking their ads and thinking of creative ways to get consumers to easily spot their products. With large marketing campaigns by big-name corporations, commercial illustrations became the new standard for marketing products, even at the local-level.

In this video, Mo Rocca visits the Henry Ford Museum’s Curator of Decorative Arts to learn more about commercial art, its impact, and its innovations. In the Racker Mercantile advertisement from 1910 shown above, you can see the influence of the “Gibson Girl” mentioned in the clip.

Marker Location

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200 West Main Street Lehi, UT

 

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Investigate our online archive for more information on Racker Mercantile

Content Contributors


——, Lehi Historical Society

Austen Bergstrom, University of Utah

Nico Genet, University of Utah

Kasia May, University of Utah

Support our Mission

Purchase collector marker pins to show your Lehi spirit! Your purchase will support the Lehi Historical Marker Program and the Lehi Historical Society. There are currently 15 pins available in our gift shop

15 Enamel Pins Bundle
$123.00

Celebrate Lehi’s history with our complete 15-pin collection. This special bundle includes one of each enamel pin from the Historical Marker Collection.

Pins included in the full set:

• Lehi Roundup Rodeo Marker Pin
• Margaret Wines Park Marker Pin
• Memorial Building Marker Pin
• 1983 Flood Marker Pin
• Heritage Day 2025 Collector Pin
• Austin House Marker Pin
• John Y Smith House Marker Pin
• PARC Pin
• Saratoga Resort Marker Pin
• Historical Marker Pin
• Lehi Roller Mills Marker Pin
• Tithing Barn Marker Pin
• Mary Wanlass Hutchings 1863 Pin
• Broadbent’s Marker Pin
• George Goates Farm Marker Pin

Each pin reflects a real story from Lehi’s past. Landmarks, founders, the rodeo, community legends, floods, and the places that shaped our city. This full set brings together every marker design in one place. It is perfect for collectors, teachers, longtime Lehi families, newcomers wanting to learn the stories behind our city, or anyone looking for a meaningful gift that supports local history.

Take home the complete collection and own 15 pieces of Lehi’s story.

Historic Lehi Greeting Card Set
$6.00

This charming set includes eight full-color greeting cards featuring watercolor-style paintings of historic Lehi locations by local artist Mary Ann Judd Johnson. Each card captures a beloved piece of Lehi’s past, making this set a meaningful gift or keepsake.

Set includes:

  • Lehi Roller Mills in winter

  • Lehi Roller Mills in fall

  • Fifth Ward building of The Church of Jesus Christ of Latter-day Saints

  • Frank’s UTOCO gas station

  • Scrooge & Marley’s

  • The Racker Mercantile Company

  • Broadbent’s Store

  • General Refractories

Perfect for writing notes, sharing with friends, or framing as a mini art collection. Each package is wrapped and ribbon-tied, ready to give or enjoy.

Broadbent's Sign Pin
$5.00

Celebrate a Lehi icon with this Historical Marker collector pin honoring Broadbent’s Store, the longest-running business in Lehi’s history and a cornerstone of the community for 135 years.

  • Soft enamel with black dyed metal plating

  • Features the vintage neon Broadbent’s sign installed in 1954

  • Measures 1.25 inches in length

  • Single-post backing with secure rubber cover

  • Perfect for collectors, history lovers, and proud Lehi locals

Founded in 1882 by English immigrants Joseph and Sarah Broadbent, the store was passed down through four generations and became known for offering everything from dry goods to fine fabrics. It sold the first bag of sugar produced by the Lehi Sugar Factory and served as a trusted hub for generations of families. The iconic neon sign, featured in this pin, hung proudly from 1954 until the store’s closing in 2017. Today, the arched windows of the Lehi Police Department pay tribute to the building that once stood in its place.

A nostalgic keepsake celebrating a legacy of service, family, and small-town pride.